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http://textpattern.com/?v=4.0.6 uiGarden.net - Weaving Usability and Cultures http://www.uigarden.net/english/ Weaving Usability and Cultures Thu, 28 Oct 2010 20:42:04 GMT A Visual Tool for Brand Personality Development “Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of personality traits that consumers associated with a brand. Brand personality is related to human personality theory that explains human behavior and preferences on the basis of personality traits. Personality traits are distinguishing characteristics of a person…

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http://www.uigarden.net/english/a-visual-tool-for-brand-personality-development Thu, 12 Nov 2009 12:26:49 GMT Fan Lv and Jan P.L. Schoormans tag:www.uigarden.net,2009-11-12:9319ac9dadc6218c6ba99bb012a00ce0/44f8afa7dd22d2b84d64a6807ae6a614
6-step process for planning a user test Preparing for user testing requires a surprisingly large amount of planning. Here are the 6 key steps you should go through to get ready.

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http://www.uigarden.net/english/6-step-process-for-planning-a-user-test Tue, 20 Oct 2009 15:56:04 GMT Abid Warsi tag:www.uigarden.net,2009-10-13:9319ac9dadc6218c6ba99bb012a00ce0/3f1f697b2ae700d79b0dae3b2d903650
Predicting What Mobile Phones Will Do for us Next In the fast moving world of mobile communications, innovation that truly enhances the users’ experience can be elusive. Handset designs based on technology push, network operator specification, and disparate design teams, can fail to respond to people’s lifestyles and miss out on a more engaging experience.

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http://www.uigarden.net/english/predicting-what-mobile-phones-will-do-for-us-next Mon, 10 Aug 2009 15:41:44 GMT Instrata tag:www.uigarden.net,2009-08-10:9319ac9dadc6218c6ba99bb012a00ce0/711e4b432533d1e76e155c0d67fc7d03
2009 Mobile Trends - (Part Two) Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search. The status field is the new search box.

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http://www.uigarden.net/english/2009-mobile-trends-part-two Mon, 27 Jul 2009 21:58:34 GMT Fjord tag:www.uigarden.net,2009-07-27:9319ac9dadc6218c6ba99bb012a00ce0/a2e25685c8a93cd83fd2adb698bd6573
2009 Mobile Trends - (Part One) Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.

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http://www.uigarden.net/english/2009-mobile-trends-part-one Thu, 21 May 2009 22:32:58 GMT Fjord tag:www.uigarden.net,2009-05-21:9319ac9dadc6218c6ba99bb012a00ce0/12646594db431246aa89ecd05345b400