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uiGarden.net - Weaving Usability and Cultures - Opinion Weaving Usability and Cultures tag:www.uigarden.net,2005:9319ac9dadc6218c6ba99bb012a00ce0/opinion Textpattern 2010-10-28T20:42:04Z Christina Li http://www.uigarden.net/english/ Fan Lv and Jan P.L. Schoormans 2009-11-12T12:26:49Z 2009-11-12T12:26:49Z A Visual Tool for Brand Personality Development tag:www.uigarden.net,2009-11-12:9319ac9dadc6218c6ba99bb012a00ce0/44f8afa7dd22d2b84d64a6807ae6a614 “Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of personality traits that consumers associated with a brand. Brand personality is related to human personality theory that explains human behavior and preferences on the basis of personality traits. Personality traits are distinguishing characteristics of a person…

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Fjord 2009-07-27T21:58:34Z 2009-07-27T21:58:34Z 2009 Mobile Trends - (Part Two) tag:www.uigarden.net,2009-07-27:9319ac9dadc6218c6ba99bb012a00ce0/a2e25685c8a93cd83fd2adb698bd6573 Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search. The status field is the new search box.

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Fjord 2009-05-21T22:32:58Z 2009-07-27T22:01:34Z 2009 Mobile Trends - (Part One) tag:www.uigarden.net,2009-05-21:9319ac9dadc6218c6ba99bb012a00ce0/12646594db431246aa89ecd05345b400 Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.

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Mark Blythe 2008-07-22T15:28:53Z 2008-08-11T22:34:45Z Of Mice and iPods, or The Death of the Designer tag:www.uigarden.net,2008-07-16:9319ac9dadc6218c6ba99bb012a00ce0/359175e5f8b3feda76f440147de6cce6 Computing technologies are becoming so familiar it can feel as if they have always been here. It is strange to think that the mouse, for instance, was invented by Doug Englebart in the seventies. He must encounter a degree of incredulity when he mentions this to people. “You invented the mouse? Really? How nice. Did you also invent the pen?”

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Scott Rains 2008-07-15T20:07:47Z 2008-07-15T20:09:24Z Culture in the Further Development of Universal Design tag:www.uigarden.net,2008-06-02:9319ac9dadc6218c6ba99bb012a00ce0/1457e9de3a6046b7af3a71b9dd7a4a9b By now most readers of Design for All India have a healthy grasp of Universal Design. Many, perhaps most, have become highly competent in its application as is evident from the articles appearing in past volumes and today. Beyond technical mastery of the Seven Principles, knowledge of best-of-breed solutions, and familiarity with allied concepts such as Visitability, Adaptive Technology, or anthropometrics there is a cultural component to this design approach that is unquantifiably – but undeniably – transforming Universal Design. By systematically and thoroughly examining this cultural component in the coming decade we will discover the true nature of Universal Design to be social sustainability.

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