uiGarden.net - Weaving Usability and Cultures - article

A Visual Tool for Brand Personality Development

2009-11-12T12:26:49Z

“Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of personality traits that consumers associated with a brand. Brand personality is related to human personality theory that explains human behavior and preferences on the basis of personality traits. Personality traits are distinguishing characteristics of a person…

6-step process for planning a user test

2009-10-20T15:56:04Z

Preparing for user testing requires a surprisingly large amount of planning. Here are the 6 key steps you should go through to get ready.

Predicting What Mobile Phones Will Do for us Next

2009-08-10T15:41:44Z

In the fast moving world of mobile communications, innovation that truly enhances the users’ experience can be elusive. Handset designs based on technology push, network operator specification, and disparate design teams, can fail to respond to people’s lifestyles and miss out on a more engaging experience.

2009 Mobile Trends - (Part Two)

2009-07-27T21:58:34Z

Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search. The status field is the new search box.

2009 Mobile Trends - (Part One)

2009-05-21T22:32:58Z

Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.