Following major site redesign work, MyTravel, one of the UK’s leading holiday and leisure groups with brands including Airtours, Going Places and Mytravel.com, is reaping significant improvements in online sales.
The Return on Investment (ROI) for Personas - 26 July 2006by Ann Light in Methods
The complete persona lifecycle positions your persona team as the “first in/last-out” members of the product development team. You will be first in as you collect and express data about target user populations to your executive team to support their strategic work.
The Principle of Genuine User Participation - 3 May 2005by Ann Light in Opinion
The principle of genuine user participation calls for the active participation in the project group’s efforts by representatives of staff members who are directly affected….
When the Going gets Tough, where's the Funding? - 2 May 2005by Ann Light in Opinion
In recent years, money for public joint ventures between industry and academia has become scarcer. Gone are most of the lavish deals that saw key technology players supporting blue-sky research for the prestige value….
Tools of Inspiration - 4 April 2005by Ann Light in Reviews-and-Interviews
Accessibility tools are not the most glamorous of playthings. More often than not, you make do with a toolbar across your browser; a set of guidelines, or, at best, heuristics; and, if you are lucky, a screen-reader. ...
Narrative vs Control in the Online Story World - 4 March 2005by Ann Light in Reviews-and-Interviews
How much control should users be able to take over the system they are using? Within HCI, the challenge is usually to give control of technology to users; be it through accessible design, or, more generally, by making paths clear and choices apparent….