Editor's Commentary - 10 March 2008

We can see the word – “innovation” almost at anytime and from anywhere nowadays, as people are ranting slogans such as “leading innovation”, or building “global networks of innovations”. It is trendy, shiny (simply because we got huge ad banners/boards everywhere…), and does remind us lots of similar adjectives like creative or breakthrough etc, though it is something completely different from those high street icons leading to a luxury and illusive feeling only. So here’s the question – what is hiding behind this buzzword?