Current Issue
Five Rules for Communication between Machines and People - 28 January 2008
by Don Norman in Opinion
The Human Research Institute has conducted extensive studies of the proper form of Machine-Human Interaction (MHI). Most of our work has been summarized in our technical report series and was presented at the last global MHI symposium. This report summarizes the key findings in nontechnical language, intended for wider distribution than just the specialized designer machines.
Why Doing User Observations First is Wrong - 23 August 2006
by Don Norman in Opinion
How many times have you had to fight hard for the ability to do field studies and other observations at the very start of the project? How many times have you patiently explained that taking time now would be rewarded by faster time to market overall? And how many times were you successful?
The truth about Google's so-called "simplicity" - 8 March 2006
by Don Norman in Opinion
The truth about Google? It isn’t simple.
HCD harmful? A Clarification - 4 January 2006
by Don Norman in Opinion
Many have had difficulty with my article Human-Centered Design Considered Harmful particular, I failed to make clear what I meant by “Activity-Centered Design,” (ACD) and how it differs from “Human-Centered Design” (HCD).
Human-Centered Design Considered Harmful - 16 December 2005
by Don Norman in Opinion
Human-Centered Design has become such a dominant theme in design that it is now accepted by interface and application designers automatically, without thought, let alone criticism. That’s a dangerous state – when things are treated as accepted wisdom. The purpose of this essay is to provoke thought, discussion, and reconsideration of some of the fundamental principles of Human-Centered Design. These principles, I suggest, can be helpful, misleading, or wrong. At times, they might even be harmful. Activity-Centered Design is superior.
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