Informed Design: Understanding Your Web Audience - 27 November 2006

“The elements that contribute to superior experiences are knowable and reproducible, which makes them designable.” (Nathan Shedroff, Experience Design) ...Although there are lots of elements to consider when designing compelling Web experiences (writing style, look and feel, information organization —to name just a few), there is one “knowable” element that can be used to appraise the rest: audience.