Leveraging Universal Design in a Financial Services Company - 16 April 2007

by Marguerite Bergel, Ann Chadwick-Dias and Tom Tullis in Case-Studies

The changing physical, cognitive and social requirements of customers demand the changes of user interfaces. Universal design is a solution. Let’s look at what Fidelity has done to incorporate accessibility into their system and in return how Fidelity benefits from it. Though there are no formulas and figures to calculate ROI in this article, the ROI of the universal design adoption is obvious.

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