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Driver Segmentation, New Technology and Safety - 4 September 2008
by Pat Jordan in Case-Studies
This paper reports a study in which drivers were segmented according to attitudes and behaviours. The approach was based on a technique known as the Delphi method (Linstone and Turoff 1975) This involves interviewing experts in a particular field – in this case driving and driver behaviour – and coming to a conclusion based on the common ground between them.
Design for the Dream Economy - 20 August 2007
by Pat Jordan in Methods
After the eras of the Commodity Economy, the Manufacturing Economy, the Service Economy and the Information Economy, we have now entered the era of the Dream Economy.The key to success in the Dream Economy is an in-depth and holistic understanding of people. It’s not only about meeting people’s practical needs, but also about meeting their aspirations and providing a positive emotional experience.
The Greatest Design of all Time - 6 February 2005
by Pat Jordan in Opinion
I’m writing this article from inside a coffee store on Broadway. I’ve been here for a while, sitting, writing, catching up on e-mail correspondence, talking to clients on my cell phone, watching the world go by and enjoying a three dollar cup of coffee. ...
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