Design for emotion: ready for the next decade? - 28 September 2007

by Paul Hekkert and Pieter Desmet in Opinion

In our local supermarket we recently encountered a so-called FreshSurfer. Any idea what a ‘FreshSurfer’ is? Well, a FreshSurfer is a liquid toilet block that Miriam Mirri designed for Henkel. You may remember the conventional toilet block which was – indeed – a block that slowly dissolves in your toilet. The FreshSurfer looks nothing like it. As the name suggests, it is shaped like a windsurfer.

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