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A Visual Tool for Brand Personality Development - 12 November 2009
by Fan Lv and Jan P.L. Schoormans in Opinion
“Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of personality traits that consumers associated with a brand. Brand personality is related to human personality theory that explains human behavior and preferences on the basis of personality traits. Personality traits are distinguishing characteristics of a person…
2009 Mobile Trends - (Part Two) - 27 July 2009
by Fjord in Opinion
Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search. The status field is the new search box.
2009 Mobile Trends - (Part One) - 21 May 2009
by Fjord in Opinion
Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.
Of Mice and iPods, or The Death of the Designer - 22 July 2008
by Mark Blythe in Opinion
Computing technologies are becoming so familiar it can feel as if they have always been here. It is strange to think that the mouse, for instance, was invented by Doug Englebart in the seventies. He must encounter a degree of incredulity when he mentions this to people. “You invented the mouse? Really? How nice. Did you also invent the pen?”
Culture in the Further Development of Universal Design - 15 July 2008
by Scott Rains in Opinion
By now most readers of Design for All India have a healthy grasp of Universal Design. Many, perhaps most, have become highly competent in its application as is evident from the articles appearing in past volumes and today. Beyond technical mastery of the Seven Principles, knowledge of best-of-breed solutions, and familiarity with allied concepts such as Visitability, Adaptive Technology, or anthropometrics there is a cultural component to this design approach that is unquantifiably – but undeniably – transforming Universal Design. By systematically and thoroughly examining this cultural component in the coming decade we will discover the true nature of Universal Design to be social sustainability.
Adopting the Universal Design Approach Instead of the Stigma That Creates Poorly Accessible Enviroments - 4 July 2008
by Marcelo Guimaraes in Opinion
Universal Design can be thought of as a contemporary philosophical movement that addresses trends in the growth of the aging population and diversification of user abilities around the world. Stakeholders rely on designers, planners and managers as decision makers leading the drive to create non-segregated environments that help users and eliminate the stigma of disability. However, it seems necessary that everyone involved in the design process becomes aware and willing to bring about change. Therefore, the preparation of design students as well as users to understand the scope of Universal Design must be based on strategies that counteract the continuation of the stigma of disability in the mindset of designers and others who can bring about the changes required to create a more inclusive world.
Universal Design – The Time is Now - 30 June 2008
by Beth Tauke in Opinion
The time for universal design is now because, as the Designing for the 21st Century III Conference website states “This is an extraordinary moment. We are more diverse now in ability and age than ever before. It is time for design to catch up. There is an urgent need to exchange ideas about the design of places, things, information, policies and programs that demonstrate the power of design to shape a 21st century world that works for all of us”
Is Universal Design Really Universal? - 23 May 2008
by John Salmen in Opinion
Today, as I write this article, my Google search found “about 13,200,000” references. There is no denying that the concept of Universal Design has gained widespread use. But what does it really mean?
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