Current Issue
The Effects of Line Length on Reading Online News - 19 May 2007
by A. Dawn Shaikh in Reviews-and-Interviews
This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Results showed that passages formatted with 95 cpl resulted in faster reading speed. No effects of line length were found for comprehension or satisfaction, however, users indicated a strong preference for either the short or long line lengths.
ROI: MyTravel Redesign Increases Online Booking Conversion by 20% - 25 April 2007
by Ann Light in Reviews-and-Interviews
Following major site redesign work, MyTravel, one of the UK’s leading holiday and leisure groups with brands including Airtours, Going Places and Mytravel.com, is reaping significant improvements in online sales.
IDEO's "Ten Faces" - 11 February 2007
by David Armano in Reviews-and-Interviews
Tom Kelly’s latest book “The 10 Faces of Innovation” internal personas are used to help illustrate traits critical in building an innovation culture.The Experience Archtect is included.
Design, Technology and Their Roles in Social Changes - 28 August 2006
by Christina Li in Reviews-and-Interviews
Nico Macdonald is a London-based writer, consultant and event programmer, focused on design, technology and innovation. As part of the uiGarden editing team, Christina Li interviewd Nico Macdonald on aspects of design, technology and society. Nico offered his insights from his own experience of working in political compaign and design consultancies.
Practicing Usability in Hong Kong - 26 November 2005
by Eleanor Lisney in Reviews-and-Interviews
Here at the uiGarden, we have been having discussions on whether there are cultural differences between practicing usability in the West and the Far East. In an exploration of the theme, we interviewed Apogee’s own Daniel Szuc and Josephine Wong. They give their own uptakes of the discussion and offer us their insights from their own experiences of working in Hong Kong.
Usability Grows Up: The Great Debate - 10 August 2005
by Aaron Marcus in Reviews-and-Interviews
Is usability ready for primetime? Two industry leaders go head-to-head on this issue
A Path to Success - Interview with Patrick Jordan - 8 August 2005
by Eleanor Lisney in Reviews-and-Interviews
As part of uiGarden editing team, Eleanor Lisney was fortunate enough to join Dr. Jordan’s workshop at the International Workshop on Internationalisation of Products and Systems (IWIPS) conference in Amsterdam and interview him for the webzine.
When Norman meets Chinese… - 2 July 2005
by Christina Li in Reviews-and-Interviews
Dr Norman has changed the way a generation of designers in understanding people and technologies. His philosophy of usability and emotion has been widely used in designing products for people’s everyday life in the west and is now also starting to have an impact upon Chinese design practices. What is Dr Norman’s view on Chinese design and usability industry then?...
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