Editor's Commentary - 10 March 2008

We can see the word – “innovation” almost at anytime and from anywhere nowadays, as people are ranting slogans such as “leading innovation”, or building “global networks of innovations”. It is trendy, shiny (simply because we got huge ad banners/boards everywhere…), and does remind us lots of similar adjectives like creative or breakthrough etc, though it is something completely different from those high street icons leading to a luxury and illusive feeling only. So here’s the question – what is hiding behind this buzzword?

People are eager to stand out from the crowd in terms of coming up with innovative solutions or services, and it is not something can be merely captured in business management, it also works in usability-related industry. Shall we just stay for a while to see if the model of innovation proposed by Hugh Dubberly and his colleagues helps us to grasp essentials. And true, it is necessary to have some industrial practice here. Well, how does an article specialising on examining the user experience of the iPhone sound? Forget about its hype or ridiculous pay monthly package, simply check out how striking the user experience has been influenced by the innovative design.

Consistently, your thoughts or comments are genuinely welcome. We are also, naturally, looking forward to receive and share your contribution with our readers. Please do not hesitate to contact us if you have any further enquiries.

Can Zhao
Editor

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