uiGarden.net - Weaving Usability and Cultures - article - Opinion

A Visual Tool for Brand Personality Development

Fan Lv and Jan P.L. Schoormans — Thu, 12 Nov 2009 12:26:49 GMT

“Volkswagen is really down-to-earth.” “Nike is exiting.” These examples show that consumers use personality traits when they communicate about brands among each other. Brand personality is the set of personality traits that consumers associated with a brand. Brand personality is related to human personality theory that explains human behavior and preferences on the basis of personality traits. Personality traits are distinguishing characteristics of a person…

2009 Mobile Trends - (Part Two)

Fjord — Mon, 27 Jul 2009 21:58:34 GMT

Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media. Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search. The status field is the new search box.

2009 Mobile Trends - (Part One)

Fjord — Thu, 21 May 2009 22:32:58 GMT

Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store. 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.

Of Mice and iPods, or The Death of the Designer

Mark Blythe — Tue, 22 Jul 2008 15:28:53 GMT

Computing technologies are becoming so familiar it can feel as if they have always been here. It is strange to think that the mouse, for instance, was invented by Doug Englebart in the seventies. He must encounter a degree of incredulity when he mentions this to people. “You invented the mouse? Really? How nice. Did you also invent the pen?”

Culture in the Further Development of Universal Design

Scott Rains — Tue, 15 Jul 2008 20:07:47 GMT

By now most readers of Design for All India have a healthy grasp of Universal Design. Many, perhaps most, have become highly competent in its application as is evident from the articles appearing in past volumes and today. Beyond technical mastery of the Seven Principles, knowledge of best-of-breed solutions, and familiarity with allied concepts such as Visitability, Adaptive Technology, or anthropometrics there is a cultural component to this design approach that is unquantifiably – but undeniably – transforming Universal Design. By systematically and thoroughly examining this cultural component in the coming decade we will discover the true nature of Universal Design to be social sustainability.