uiGarden.net - Weaving Usability and Cultures - article - Reviews & Interviews

The Effects of Line Length on Reading Online News

A. Dawn Shaikh — Sat, 19 May 2007 04:03:15 GMT

This study examined the effects of line length on reading speed, comprehension, and user satisfaction of online news articles. Twenty college-age students read news articles displayed in 35, 55, 75, or 95 characters per line (cpl) from a computer monitor. Results showed that passages formatted with 95 cpl resulted in faster reading speed. No effects of line length were found for comprehension or satisfaction, however, users indicated a strong preference for either the short or long line lengths.

ROI: MyTravel Redesign Increases Online Booking Conversion by 20%

Ann Light — Wed, 25 Apr 2007 15:51:00 GMT

Following major site redesign work, MyTravel, one of the UK’s leading holiday and leisure groups with brands including Airtours, Going Places and Mytravel.com, is reaping significant improvements in online sales.

IDEO's "Ten Faces"

David Armano — Sun, 11 Feb 2007 09:55:00 GMT

Tom Kelly’s latest book “The 10 Faces of Innovation” internal personas are used to help illustrate traits critical in building an innovation culture.The Experience Archtect is included.

Design, Technology and Their Roles in Social Changes

Christina Li — Mon, 28 Aug 2006 21:40:00 GMT

Nico Macdonald is a London-based writer, consultant and event programmer, focused on design, technology and innovation. As part of the uiGarden editing team, Christina Li interviewd Nico Macdonald on aspects of design, technology and society. Nico offered his insights from his own experience of working in political compaign and design consultancies.

Practicing Usability in Hong Kong

Eleanor Lisney — Sat, 26 Nov 2005 16:59:00 GMT

Here at the uiGarden, we have been having discussions on whether there are cultural differences between practicing usability in the West and the Far East. In an exploration of the theme, we interviewed Apogee’s own Daniel Szuc and Josephine Wong. They give their own uptakes of the discussion and offer us their insights from their own experiences of working in Hong Kong.